Tag Archives: Marketing management

Flying high | The Economist

This article gives great insight in to investment into airports. It shows the revenue centres of airports and ways that costs can be controlled. Despite all the good revenue potential, governments are parting ways with owning airports since their mandate … Continue reading

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Managing your W.O.M. Marketing

You’re probably wondering what W.O.M. Marketing is, so I’ll be clear at the outset. W.O.M. = Word of Mouth. W.O.M. is the marketing that so few people pay attention to yet, is so effective in any campaign. Many organizations spent … Continue reading

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